Search Engine Optimisation

Search Engine Optimisation

Search engine optimisation (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors.

At RWDD we only use 'White Hat' methods for SEO. White Hat methods are methods which do not try and cheat the Search Engines, but try and optimise your ranking by understanding the algorithms that the Search Engines use. Trying to cheat Search Engines into giving you a high ranking can often cause your site to be blacklisted, so it is wise to be wary of companies offering 'guaranteed' high rankings.